Donna Hatt leaving White Point

by Gayle Wilson

  • <p>FILE PHOTO</p><p>The winner of the 2019 TIANS Tourism Champion award, marketing and product development manager of White Point, and the chair of the SSTC, Donna Hatt starts a new position in the new year.</p>

Donna Hatt is on the move.

Hot on the heels of winning the 2019 Tourism Industry Association of Nova Scotia (TIANS) Tourism Champion award, and after working as White Point Beach Resort's indomitable marketing and product development manager for the past 13 years, Hatt starts a new job January 6, 2020.

"I'm joining Glynn Williams and his team at Authentic Seacoast, a great, growing company based in Guysborough and now Tantallon with the acquisition of Acadian Maple, which is where I'll be based from," Hatt reported via LinkedIn messaging.

Hatt will be the director of national marketing for the company which develops and promotes iconic Maritimes food and beverage brands, including Rare Bird Craft Beer, Fortress Rum, Full Steam Coffee and, now, Acadian Maple.

Hatt recently put the word out on LinkedIn that she was leaving White Point. "Who wants my job?! Seriously!"

She referred to her "amazing years in this beautiful sandbox of possibilities."

TIANS described Hatt as a "fierce advocate" of South Shore Tourism. As the chair of the South Shore Tourism Cooperative (SSTC), she played a key role in launching what has become the Nova Scotia Lobster Crawl, which is designed to extend the tourism season beyond the traditional peak months in summer.

Hatt says she will remain as SSTC's chair, "at least until the AGM this spring when the board will be elected."

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