Saltscapes Joins Metro Guide Publishing

Metro Guide Publishing and the Advocate Group of Companies announced a deal today that sees eastern lifestyle magazine, Saltscapes, join the Pictou-based publishing group. Details of the merger were not disclosed. No job losses are anticipated in the merger.

"Under the direction of Jim and Linda Gourlay, Saltscapes has branded Eastern Canada through compelling content, story-telling, creative collaboration and signature events. Through their content and their consumer shows, they have compelled a generation to eat, drink, shop and vacation locally," said Sean Murray, CEO of Metro Guide Publishing and the Advocate Group of Companies.

With the addition of Saltscapes, Metro Guide and Advocate will boast industry leading expertise in lifestyle, tourism, homes, arts and culture, entertainment, transportation, health, contract publishing, e-publishing, community journalism and events, according to a statement from Advocate.

The near term focus will be on sharing combined strengths with a focus on growth.

"Jim and Linda Gourlay have set themselves apart as national industry leaders and innovators. We are thrilled that they are joining the Advocate Family. Our collective focus will be on how to leverage our full portfolio of products, services, events and publications to capture, honour and promote our east coast community, culture and economy. We are looking forward to further engaging Canadians through content excellence," says Murray.

Advocate is the owner of LighthouseNOW/Progress Bulletin.

Through Saltscapes Magazine and ancillary publications like the annual Food & Travel Guide to Atlantic Canada, Saltscapes' online ViewsLetter, various other publications and the Saltscapes East Coast Expo events, Saltscapes has been a driving force in the positive branding and economic development of the East Coast.

Established in 1999 by Jim and Linda Gourlay, Saltscapes magazine boasts 57 regional, national and international awards for editorial excellence to date, and more than 530,000 readers per issue in print and online.

Metro Guide Publishing (MGP) is a leading content company in Atlantic Canada producing more than 20 different magazines with associated online products, reaching readers in seven market sectors-tourism, homes, lifestyle, arts and culture, entertainment, shipping and transportation. All told, MGP serves more than three million readers. MGP forms part of the Advocate Group of Companies.

Founded in 1891, Advocate is a group of diversified print communications companies with newspapers, magazines, websites, design and photography studios, multiple printing operations, outdoor media, signage and distribution operations. Advocate is the largest commercial printer in Atlantic Canada and is dedicated to serving the needs of Atlantic Canadian business.

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