A New Germany businesswoman donated nearly $4,000 to the Canadian Red Cross's Stronger Together Nova Scotia Fund, money raised from the sale of her specially created #NovaScotiaStrong vehicle decals.
Mary Wagner, who owns Ms. Wags Creations, a small home-based business off Highway 208, decided to start making the decorative sticker after learning of the news of the recent mass shooting in Colchester County. Wagner, who specializes in customized and personalized decor such as mugs, t-shirts and signage, did an illustration of the province with a heart and hashtag, then posted the image online.
She tried her design after noticing other businesses were creating similar items. Interest in the decal took-off after she shared the image on social media.
"It was just crazy the number of orders coming in," Wagner told LighthouseNOW. "I made decals for about two weeks straight."
If she were to make one at a time, it would take about five minutes to finish it, but she was producing 13 at a time. Pick-ups were on the doorstep or she was mailing them out - some as far away as British Columbia.
"I had some people were ordering 30, 35, 40 decals," added Wagner, who started the business nearly three years ago following her retirement as an administrative assistant for the local school board.
Another business owner, in Halifax County, who does similar creations, reached out to Wagner with an idea to join forces. They did, charging the same price with the goal of donating proceeds to the nationally-recognized charity. A deadline for sales was created as the decal campaign wasn't meant to go on long-term, Wagner indicated.
In the end, $6,700 in total was donated to the Red Cross, with $3,700 of that amount coming from Wagner's one-woman operation.
The Stronger Together Nova Scotia (STNS) Fund was established to help meet immediate and longer-term needs of the families and communities devastated by the April events in the central part of the province.
The community's support for the Nova Scotia Strong fundraising, and her small operation, was most appreciated, Wagner said.
"Business was down at the time and it kept us busy and kept our business going."
More information about Ms. Wags Creations can be found on Facebook.
To learn more about the STNS Fund - and the link to donate - go to www.redcross.ca on the internet.