Jaxon "JAX" Booth of the Lunenburg hip hop duo, Atay & JAX, recently completed a tormenting cover shoot for his second solo album Shark Week on the shores of Nova Scotia's Martinique Beach.
It was tormenting because the 20-year-old rapper, singer and skateboarder has an "irrational fear" of sharks.
The filming location and album name speaks to that.
Booth serves up a mellow, alternative hip-hop sound with comedic undertones and small-town stories.
"Being in the ocean is so therapeutic and good for the soul, but for so long I have let these irrational fears hold me back," he admitted in a news release promoting the new album and its support for the North Preston Surf Program.
The program, which is run by Beth Amiro, works to increase diversity in the sport of surfing and participation by people of African descent.
Booth's paralyzing fear of sharks is something Amiro sees regularly in her participants. "It's such an irrational fear that does so much harm. I work with people every day to overcome it," she said in the release.
Twenty per cent of the streaming revenue generated by the new album will go to the program. The money will help pay for transportation, lessons, gear, food, and gas for the participants as well, as any other additional personnel needed to keep things running smoothly and people surfing safely.
"Their mandate aligns with the spirit of the music and it was a no brainer to try and help out," said Booth.
To learn more about The North Preston Surf Program visit https://ca.gofundme.com/f/the-north-preston-surf-program