Nova Scotia's famed crustacean will be displayed in all its glory when the third annual Nova Scotia Lobster Crawl launches in "Lobuary," the name organizers have given to February.
This year more than 155 lobster-inspired events have registered for the event on www.lobstercrawl.ca, almost triple the number of events from year one, and the event itself has been renamed from its former title of South Shore Lobster Crawl to give it wider appeal.
"Lobster Crawl 2020 is an explosion of incredible lobster and lobster-related experiences up and down the South Shore throughout the entire month of February," said Donna Hatt, chair of the South Shore Tourism Cooperative (SSTC).
The Nova Scotia Lobster Crawl is an initiative of the SSTC that began the Crawl in 2018 to help boost winter tourism.
Members of the SSTC held their semi-annual meeting January 21 in Bridgewater in conjunction with the kick-off to the Nova Scotia Lobster Crawl - the main topic of conversation.
During the meeting, Hatt said that a highlight this year is the number of stay and play packages that have been put together by businesses. There were just six last year.
"There are right now 26 packages that have been put together with various accommodation providers proving once again that the South Shore really is open for business year-round. We are not just a summer destination," said Hatt. "We have three seasons on the South Shore – summer, fall and lobster."
The month-long event kicks of February 2. That's when at 8 a.m. Lucy the Lob'STAR will crawl from the ocean at the Cape Sable Island gazebo to predict how much winter is left.
Suzy Atwood, Director of Marketing and Tourism with Municipality of Barrington, says Lucy is resting up for the big day.
"Lucy right now is hanging out at the spa at Capt. Kat's. People can come in and say hi to her and have their 'Shelfie' taken with her," she said. "She comes out February 2 to see if she sees her shadow or not. It's a great celebration."
Later that day, one of the signature events of the festival happens at White Point Beach Resort – the third annual Nova Scotia Roll-off at White Point Beach Resort.
Admission is free to the event that begins at 1:30 p.m. with a quick Lobster 101 class with the Kilted Chef, Alain Bosse.
Following that the roll-off features 12 South Shore restaurants competing for the title of best lobster roll. Defending champions are from 27 South restaurant in Bridgewater.
The judges this year will be four international travel media representatives including Jay Jones, on assignment with The Lonely Planet; Stuart Forster from the U.K. (www.go-eat-do.com); Amy Piper from the U.S. (www.foodieflashpacker.com); and Eric Trinadad (freelancer - #epcilobstertrade).
Another event announced at the January 21 meeting is that at Province House, Keith Colwell, Minister of Fisheries and Aquaculture, will proclaim the final Friday in February of each year as the official Nova Scotia Lobster Day.
For more information on the Lobster Crawl go to www.lobstercrawl.ca; on Facebook: Nova Scotia Lobster Crawl; Instagram: visit Nova Scotia South Shore; and Twitter: #lobstercrawl2020.