Bridgewater woman to lead sales, marketing for software company

Jennie King, a native of Bridgewater, has left her position as managing director with the Royal Nova Scotia International Tattoo to become the director of sales and marketing for EcoPilot Canada. She will be responsible for overseeing the growth of the software company in North America.

"EcoPilot is a mature and proven product that is now available to the North American market. We have a great story to tell and we're pleased to welcome Jennie on board to champion that," said EcoPilot Canada's president, Dean Shea, in a news release.

Under her leadership, the tattoo experienced significant revenue growth and a rejuvenation in brand awareness. She made headlines in 2016 when she became the first woman to lead an international military tattoo.

King also spent eight years as the director of sales and marketing at Neptune Theatre.

The shift to the environmental sector isn't new to King, who started her career with Satlantic Inc., a high-tech firm specializing in ocean optic monitoring systems.

Her experience in domestic and international sales, strategic marketing and partnership development in high-tech corporate environments is expected to steer EcoPilot Canada and EcoPilot USA to North American success, according ot the company.

King graduated from St. Mary's University with a commerce degree and a major in marketing.

The company describes compares itself to "Eco driving for buildings. The firm's software system integrates existing building management systems and uses real time indoor data, local weather forecasts and a knowledge of the thermodynamics of buildings to automatically and continually optimize energy efficiency.

EcoPilot says its system can reduce energy costs by up to 40 per cent, lower CO2 emissions and improve internal climate conditions to "create a greener, healthier building."

EcoPilot which was developed in Sweden, has been successfully installed in Europe more than a thousand times. EcoPilot Canada recently demonstrated its capability with a successful installation at Halifax's Beaver Bank Elementary School. Results in one year concluded financial savings of 24 per cent in energy costs, energy savings of over 30 per cent, and reduced carbon emissions equal to the burning of 37,700 pounds of coal, or the permanent operation of almost seven-and-a-half cars.

EcoPilot has also recently been installed at downtown Halifax's Cogswell Tower where energy savings are expected to exceed 25 per cent.

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